Justin
Naidoo
Design Project Lead and Manager, focused on unlocking your business potential and building high-performing teams from the ground up.
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My core attributes
UX Design & Strategy
Core design skills include UX strategy, research, user testing, and customer experience design.
Team Development
Developed countless teams into fully functional, high-performing units, with a proven track record of success.
Business Innovation
A strategic approach to innovation, using data, business needs, and user insights to create solutions.
Companies I worked for
Safraz Saib — Group Digital Product Manager
"His design team was well managed and he is able to network well with the broader team across various disciplines. Justin's leadership style is geared toward strong teamwork and collaboration."
Latest stories
Absa website redesign
Design project lead, Ux strategist and project management
We undertook a complete redesign of the Absa website, which involved developing a comprehensive design system, upskilling the team to manage the demands of maintaining it, and creating a detailed project plan for the design process. Our team, which included designers, copywriters, and project managers, adopted a phased approach to the release. We successfully achieved key milestones, and the work that has gone live reflects those accomplishments.
Rand Merchant Bank - Exports and Imports
Senior Ux and Ui designer, User researcher and Ux strategist
The letters of credit system for commercial businesses was outdated, difficult to use, and only a small number of users were proficient with it. Despite its challenges, the system was a key selling point for industries like raw material suppliers and car dealerships, who relied on it for their import and export operations. To address these issues, we conducted extensive user testing and research to gain a deeper understanding of the market, ultimately redesigning the product to better meet their needs.
Leadership development and mentorship programs
Mentor, coach, and program creator/coordinator
During my time at Absa, I co-created a leadership and management program for designers aspiring to move into management roles. This initiative helps position the business for growth by identifying internal leadership potential and creating succession opportunities. Additionally, I have mentored new graduates across various organisations, guiding them from junior to design lead roles. This experience has allowed me to foster growth in emerging talent and improve my ability to lead junior team members effectively.
Freelance Projects: Ux/Ui, User Testing & Workshops
Predominantly app based utilising new technologies and systems
My primary motivation for taking on freelance projects is to gain exposure to new technologies in the startup space and venture-funded apps. I've had the opportunity to work on various conceptual projects, as well as others that went live, which taught me how to bootstrap an app from the ground up. I also built design systems and interfaces from scratch, significantly accelerating the development process. We also conducted workshops and user testing sessions at local coffee shops to gather feedback for continuous improvement.
Let's create something great together
Whether you need design leadership, UX strategy, or team development — I'm ready to help.
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