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Jemy app

Revolutionizing the Car Buying and Selling Process

Role

Co-founder, UX/UI Designer

Year

2021

Jemy app

Jemy was a startup I conceptualized and co-founded with a friend, with the goal of completely digitizing and automating the car buying and selling process in South Africa.

We had a connection with a friend who handles license renewals and buying/selling documents, and a partner at a dealership who was eager to pilot our initial MVP.

Value Proposition

The key value we offered was the time saved for users, along with cross-selling opportunities for value-added services such as additional warranties, insurance, and more. Jemy would generate revenue by acting as a third-party seller of these value-added services.

Landing screen

Landing screen

Applications landing screen

2 mobiles

Summarised application screens

4 mobiles

Design system screens

Design system

Typographic guidelines

Typography

What to do next?

  • —Design Validation and Iteration: Validate designs through continuous user testing and development to ensure we're meeting user needs and expectations.
  • —Lean Methodology and MVP: Utilize Minimal Viable Features (MVF) within the lean methodology to rapidly iterate and test new features, ensuring efficiency and relevance in development.
  • —Pre-Launch Strategy: Plan a pre-launch marketing strategy to build visibility and enhance customer awareness, setting the stage for a successful launch.
Next steps

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